Many times the color of the vinyl can make a big difference in value. Sometimes the color of the record label can make all the difference. But in the case of “Love Me Tender” by Elvis Presley, it’s the color of the picture sleeve that counts. Released by RCA in 1956, a copy of the 45 with a black and pink picture sleeve is worth up to $100.00. With a green and black sleeve the value jumps up to $150.00. And a copy with a black and white picture sleeve can get you $200.00 today.