In 1973 RCA released the Elvis album, “Raised on Rock.” The title is somewhat misleading in that the overall sound of the album was more soulful and funky.  Although it sold a million copies worldwide, it was one of the few Elvis albums that failed to chart in Britain. The value depends on the color of the label on the record. If the label is black the value is no more than $20.00. If the label is orange the value doubles. And If the label is tan, as seen here, then the value jumps up to $100.00 today. (Find the values for every record by Elvis in our “Record Appraisal Guide,” available in the left hand column.)