The “Elvis movie formula” began with his second film, “Loving You.” The Elvis character rises from rags to riches to fame and fortune and all the troubles that come with it. This theme was repeated in his next two movies, “Jailhouse Rock” and “King Creole.” It was during his appearance in “Loving You” that Elvis dyed his hair black for the first time. The movie contained the giant Elvis hit, “(Let Me Be Your) Teddy Bear” with “Loving You” on the flip side. The 45 with picture sleeve can sell for $150.00. An original copy of the album, released by RCA in 1957, is worth up to $400.00 today. (Find the values for every record by Elvis and by over 75,000 other recording artist in our “Record Appraisal Guide,” available in the left hand column.)