Johnny Rivers had 9 top-ten hits and 17 top-forty hits on the Billboard Hot 100 from 1964 to 1977. Born John Ramistella, it was legendary DJ, Alan Freed, who suggested he change his name to one easier to remember and thus we have Johnny Rivers, as the Mississippi River flowed through the town of Baton Rouge where Johnny was living. One of Johnny Rivers’ biggest hits, “Secret Agent Man,” came in 1966. Released on Imperial Records, the 45 is worth about $10.00. The real “secret” is that the promotional copy can get you $125.00 today.(Find the values for all promo records that are worth more than the commercial versions released in stores with “Mighty John’s Promo Records Guide,” available in the yellow strip above.)