One of the most unusual ways to promote an album happened in 1968 when the Waleeco Candy Company hired a Boston band to cut a commercial. The band known as Flat Earth Society has been recognized over the years as truly innovative and talented. The way to obtain a copy of the album was to send proof of purchase of 6 Waleeco candy bars along with $1.60 to the candy company. It was a pretty good investment as the “Waleeco” album, released by Fleetwood Records, can get you $400.00 today.