Promo copies sent to radio stations can often be worth much more than the regular copies sold in stores. In 1970, Motown sent radio stations gold vinyl copies of “ABC” by the Jackson 5 in a sleeve that indicated that “ABC” had reached gold status faster than any record in the history of Motown. The promo gold vinyl single is worth up to $250.00 today. Add up to another $250.00 for the sleeve as seen here.
Promo records are those sent to radio stations, usually with the words “Not For Sale” or “Promotional Copy” printed on the label. Promos can often be worth a lot more than the regular copies sold in stores. “Mighty John’s Promo Records Guide” on a flash drive lists the values for all promo copies that are worth more than regular copies. You can see more samples and order the guide by clicking “Mighty John’s Promo Guide” in the yellow strip above.