Rare Earth was not the first white band signed by Motown but they were the first to hit big. They did it in 1970 with “Get Ready.” More hits followed like “I Just Want to Celebrate” in 1971. Motown was looking to have a separate label for their white acts and named that label Rare Earth, after the band. The “Get Ready” album cover has two versions. Albums with the standard square cover are worth no more than $15.00 but the same album with a rounded-top cover can get you $250.00 today.